French Pet E-commerce Sees Modest Growth, Transaction Value Declines
In 2025, France's online pet care and food market reached €1.87 billion, a slight 0.1% increase from 2024, contributing 36.4% to the total pet commerce. However, the average transaction value dropped by 6% to €151. Pet food sales, particularly for dogs, drove this growth, while pet care revenue decreased. Concurrently, the overall French e-commerce sector grew by 7%, though average order value decreased by 3%. AI adoption among younger online shoppers is increasing, influencing purchasing decisions by saving time and aiding product comparison.
